Monday, 14:17 24-01-2022

Historical and contemporary value of Ho Chi Minh’s journey to find way to save the country

Scientific research Monday, 14:17 24-01-2022

Abstract: On 5th June 1911, Ho Chi Minh with the alias Van Ba left Nha Rong port to travel to France on the Amiral Latouche-Tréville steamer, creating a milestone and turning point to the revolution and nation of Vietnam. 110 years have passed and the path to national independence and socialism, which he identified, transforms our poor, hungry and miserable country into an independent, free and happy Vietnam, who is a sovereign and increasingly prosperous country. The historical and contemporary value of the event remains relevant and serves as the source of inspiration for our Party to continue the cause of “national independence and socialism” that He first started.


Source: Journal of Political Theory and Communication, No 6-2021

Nguyen Thi Truong Giang

Assoc. Prof. PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Forecasting the negative impacts of the big data era on political and social issues

Forecasting the negative impacts of the big data era on political and social issues

Scientific research 04:51 18-03-2024 1 tuần trước

Abstract: Nowadays, big data strongly affects all aspects of social life. It profoundly changes the way humans exist daily and hourly. The article makes some predictions about the negative impacts of the data era on socio-political issues such as the risk of data monopoly and digital dictatorship, liberty loss, mass unemployment, personalized discrimination, and biological inequality. These consequences never appeared in previous societies, so there is a need for distinctive solutions and humanity’s unity.

Traditional and modern family values pursued by young adults in the current context (A study of students in Hanoi)

Traditional and modern family values pursued by young adults in the current context (A study of students in Hanoi)

Scientific research 09:30 17-12-2023 3 tháng trước

Abstract: On analyzing survey data among 260 student participants related to their perspectives on marriage and family values, this article elucidates the traditional and modern family values that young people support and aspire to in the current context. The research results show that the desire to marry and start a family remains a prevalent trend among students. The majority of students choose to selectively embrace positive traditional values from Vietnamese families while tending to reject outdated values. Furthermore, the younger generation also adopts modern family values that align with the evolving characteristics and trends in society.

External Information activities for foreigners in Vietnam today

External Information activities for foreigners in Vietnam today

Scientific research 08:52 17-12-2023 3 tháng trước

Abstract: External Information activities for foreigners in Vietnam are a significant part of Vietnam's general External Information efforts, aiming to provide foreigners in Vietnam with a positive perception, attitude, and behavior towards Vietnam. With their close proximity and access to the foreign target audience, External Information activities for foreigners in Vietnam play a crucial role in enhancing Vietnam's image in various aspects, elevating Vietnam's status on the international stage, attracting effective foreign investment, and receiving positive feedback from foreign tourists. This article elucidates the characteristics of key target groups, the methods and entities engaged in external information aimed at these target groups in today's reality.

Decoding Amartya Sen's notion of identity

Decoding Amartya Sen's notion of identity

Scientific research 12:39 29-11-2023 4 tháng trước

Abstract: Amartya Sen (born in 1933) is an Indian philosopher and economist, currently a professor at Harvard University in the United States. His notion of "identity" is elaborated in the book "Identity and violence: The illusion of destiny”. Amartya Sen's ideas about identity and violence contribute to explaining past and present conflicts while offering insights for building a more inclusive, peaceful, and all-encompassing world.

See also