Wednesday, 01:04 27-07-2022

Marketing industry under the impact of industrial revolution 4.0

Scientific research Wednesday, 01:04 27-07-2022

Abstract: In recent decades, the advancement of societies, technologies, and communication have exerted certain impacts on how marketing approaches and brings values to customers. From the industrial revolution 1.0 to 4.0, perspectives on marketing management have gradually changed, reflecting on the development of the marketing concepts and reorienting long-term strategies. Thoroughly researching  into these aspects will help enterprises keep up with the era and prepare for future challenges. 

Source: Journal of Political Theory and Communication, No 5-2022

Nguyen Thuy Linh

MA, Academy of Journalism and Communication

Developing television talk show hosting skills

Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy Fallon" (on NBC, USA) are still among the programs that attract viewers. The official YouTube channel for this show has up to 30.5 million subscribers. In Vietnam, entertainment-oriented talk shows also receive significant attention, such as "Late-night talk" (VTV3). Additionally, programs with a more serious and analytical focus also maintain their position, like "Events and comments" (VTV1), which has been broadcasting for over 20 years. In the current competitive information landscape, watching a 15 to 30-minute talk on television is a challenge for the audience. It requires the hosts and participants, especially the show hosts, to have specific skills to make the program engaging.

Decoding Amartya Sen's notion of identity

Decoding Amartya Sen's notion of identity

Scientific research 12:39 29-11-2023 1 ngày trước

Abstract: Amartya Sen (born in 1933) is an Indian philosopher and economist, currently a professor at Harvard University in the United States. His notion of "identity" is elaborated in the book "Identity and violence: The illusion of destiny”. Amartya Sen's ideas about identity and violence contribute to explaining past and present conflicts while offering insights for building a more inclusive, peaceful, and all-encompassing world.

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