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02438348033 Marketing industry under the impact of industrial revolution 4.0
Abstract: In recent decades, the advancement of societies, technologies, and communication have exerted certain impacts on how marketing approaches and brings values to customers. From the industrial revolution 1.0 to 4.0, perspectives on marketing management have gradually changed, reflecting on the development of the marketing concepts and reorienting long-term strategies. Thoroughly researching into these aspects will help enterprises keep up with the era and prepare for future challenges.
Source: Journal of Political Theory and Communication, No 5-2022
Big data in policy-making and some applications in Western countries
Big data in policy-making and some applications in Western countries
Abstract: The Fourth Industrial Revolution has deeply impacted the economic, political, and social life in almost every country. The emergence of big data, algorithmic management, artificial intelligence, and their applications has brought about rapid changes in all fields. In line with this trend, many countries around the world have successfully applied information technology to provide appropriate policy solutions in a rapidly changing context. The article provides theoretical issues on big data and its applications in policy-making in some European countries.
Identifying the influence of social media audience on the products of press agencies
Identifying the influence of social media audience on the products of press agencies
Abstract: Social media audience is the target subjects that press agencies aim to impact, while they in turn engage in interactive feedback and participate in the creative process of press products. Given this context, identifying and analyzing the influence of social media audience on the products of media agencies is an essential task. Additionally, the article proposes solutions to enhance the quality of products to attract attention and participation from the public.
Forecasting the negative impacts of the big data era on political and social issues
Forecasting the negative impacts of the big data era on political and social issues
Abstract: Nowadays, big data strongly affects all aspects of social life. It profoundly changes the way humans exist daily and hourly. The article makes some predictions about the negative impacts of the data era on socio-political issues such as the risk of data monopoly and digital dictatorship, liberty loss, mass unemployment, personalized discrimination, and biological inequality. These consequences never appeared in previous societies, so there is a need for distinctive solutions and humanity’s unity.
Traditional and modern family values pursued by young adults in the current context (A study of students in Hanoi)
Traditional and modern family values pursued by young adults in the current context (A study of students in Hanoi)
Abstract: On analyzing survey data among 260 student participants related to their perspectives on marriage and family values, this article elucidates the traditional and modern family values that young people support and aspire to in the current context. The research results show that the desire to marry and start a family remains a prevalent trend among students. The majority of students choose to selectively embrace positive traditional values from Vietnamese families while tending to reject outdated values. Furthermore, the younger generation also adopts modern family values that align with the evolving characteristics and trends in society.
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