llcttt1994@yahoo.com.vn 
02438348033 Marketing industry under the impact of industrial revolution 4.0
Abstract: In recent decades, the advancement of societies, technologies, and communication have exerted certain impacts on how marketing approaches and brings values to customers. From the industrial revolution 1.0 to 4.0, perspectives on marketing management have gradually changed, reflecting on the development of the marketing concepts and reorienting long-term strategies. Thoroughly researching into these aspects will help enterprises keep up with the era and prepare for future challenges.
Source: Journal of Political Theory and Communication, No 5-2022
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