Wednesday, 15:14 28-04-2021

Robot Journalists: No More the Challenge of Future

Professional forum Wednesday, 15:14 28-04-2021

“Robot journalists” or “artificial intelligence - AI” or “automatic journalism” is neither the new concept any more nor the outlook of the journalism industry. It has become the agent of change for journalism and communication in the last four centuries. Information technology has given birth to “robot journalists” (born by internet-connected software), who are working together with human journalists to produce a bigger, more diverse and abundant amount of information.


Source: Journal of Political Theory and Communications, no 6 (2019).

Dinh Thi Thuy Hang

Associate Professor, PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Media representation of national leaders (A Case study of U.S. Presidents)

Media representation of national leaders (A Case study of U.S. Presidents)

Professional forum 09:07 17-12-2023 3 tháng trước

Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.

Developing television talk show hosting skills

Developing television talk show hosting skills

Professional forum 12:24 29-11-2023 4 tháng trước

Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy Fallon" (on NBC, USA) are still among the programs that attract viewers. The official YouTube channel for this show has up to 30.5 million subscribers. In Vietnam, entertainment-oriented talk shows also receive significant attention, such as "Late-night talk" (VTV3). Additionally, programs with a more serious and analytical focus also maintain their position, like "Events and comments" (VTV1), which has been broadcasting for over 20 years. In the current competitive information landscape, watching a 15 to 30-minute talk on television is a challenge for the audience. It requires the hosts and participants, especially the show hosts, to have specific skills to make the program engaging.

Role of communication activities in Vietnamese universities

Role of communication activities in Vietnamese universities

Professional forum 17:36 28-08-2022 1 năm trước

Abstract: In the context of contemporary higher education, competition among universities is becoming increasingly fierce. When the Ministry of Education and Training tends to increase autonomy for universities, enhancing communication activities helps higher education institutions improve their reputation and enrollment efficiency. However, in Vietnam, research on communication in education is still limited, especially in the field of higher education, while this one is quite rich and diverse in other countries. The article presents an overview of domestic and foreign research on the communication activities of universities, thereby providing new research directions to help guide communication activities for educational institutions in Vietnam in the future.

New regulations in state management about residence

New regulations in state management about residence

Professional forum 17:33 28-08-2022 1 năm trước

Abstract: Residency refers to citizens living in a place belonging to a commune-level administrative unit or a district-level administrative unit (in a place without commune-level one). The Residence Law 2020 better guarantees citizens' freedom of residence. It contributes to improving the efficiency of state management of security and order in the new situation, simplifying administrative procedures and citizenship papers related to residence registration and management, meeting the requirements of applying advanced science and technology in residence management, focusing on building and managing residence through the National Database on Population.

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