Tuesday, 20:43 04-05-2021

The Role of Online Newspaper in Leading Public Opinion in Vietnam

Professional forum Tuesday, 20:43 04-05-2021

Online news outlets have several advantages in providing timely information on a large scale; therefore, it plays an essential role in formulating and directing public opinion. Online newspapers offer quick, diversified and multifaceted information about social events, problems, and processes; analyses and clarifies their impact on society; shape the public view and evaluates the events and issues. Online newspapers can also reflect the public opinion of one active social group to moderate the public opinion in a larger context.


Source: Journal of Political Theory and Communications, no 7 (2019).

Nguyen Huu Dung

MSc, Vietnam Fatherland Front Committee of Dung Liet commune, Yen Phong district, Bac Ninh province

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Professional forum 11:25 03-11-2025 4 ngày trước

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.

Copyrights in press photography in Vietnam today

Copyrights in press photography in Vietnam today

Professional forum 21:41 02-06-2025 5 tháng trước

Abstract: Copyright in Vietnam has been specifically regulated in the Civil Code of 2015, the Intellectual Property Law of 2005 (amended in 2009, 2019, and 2022). The creative activity of the author is the most important factor, the basis for the author's ownership rights, and is also the foundation for society to recognize the various benefits the author brings to their work. The researcher conducted a survey on the current status of copyright in press photography in Vietnam in three electronic newspapers, addressing two issues: Press photo works do not clearly demonstrate the author's creativity and editorial offices use photos without crediting the author. Consequently, three basic solutions are proposed to minimize violations of press photography copyrights.

Media representation of national leaders (A Case study of U.S. Presidents)

Media representation of national leaders (A Case study of U.S. Presidents)

Professional forum 09:07 17-12-2023 1 năm trước

Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.

Developing television talk show hosting skills

Developing television talk show hosting skills

Professional forum 12:24 29-11-2023 1 năm trước

Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy Fallon" (on NBC, USA) are still among the programs that attract viewers. The official YouTube channel for this show has up to 30.5 million subscribers. In Vietnam, entertainment-oriented talk shows also receive significant attention, such as "Late-night talk" (VTV3). Additionally, programs with a more serious and analytical focus also maintain their position, like "Events and comments" (VTV1), which has been broadcasting for over 20 years. In the current competitive information landscape, watching a 15 to 30-minute talk on television is a challenge for the audience. It requires the hosts and participants, especially the show hosts, to have specific skills to make the program engaging.

See also