Sunday, 12:08 20-02-2022

“Organizational communication” - Effective tool for organizational development

Journalism-Communication Sunday, 12:08 20-02-2022

Abstract: Communication plays an important role in people’s life and organizations’ development, and it is also the foundation for the existence and development of the society. By mutual communication, people can participate in social networks and integrate themselves into the community. The communication of individuals and organizations reflects their relationships and experiences, which translate into their intangible cultural resource and assets. More and more people realize that communication is an essential part of their job, especially in organizations, which utilize modern management and require cooperation and teamwork.


Source: Journal of Political Theory and Communication, No 8-2021

Dinh Thi Thuy Hang

Assoc. Prof. PhD, Academy of Journalism and Communication

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

Journalism-Communication 14:39 07-06-2024 2 tuần trước

Abstract: In the fight against corruption and negativity, the press and public opinion play a special role. It contributes to detecting and fighting against corruption and negative effects; reflecting, advising, suggesting and recommending to handle and supervise the implementation of functional agencies. It also propagates, encourages and mobilizes the strength of all people to participate in the fight against corruption, thereby building people's faith in the Party's leadership and the regime's superiority. The article focuses on clarifying the relationship and role of the press and public opinion in building people's trust as well as proposes solutions to promote this role in the current anti-corruption activities of our country.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 2 tháng trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Journalism-Communication 14:40 18-02-2024 4 tháng trước

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Journalism-Communication 15:53 05-02-2024 4 tháng trước

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

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