Core knowledge and skills of communication competence in the digital era

Journalism-Communication theory Monday, 10:49 23-05-2022

Abstract: Communication competence in the digital era is of particular interest in the new media environment and digital transformation. The trends of media convergence, integrated media, multimedia and the rapid technological development emphasize the importance of technological knowledge and skills. Based on a survey conducted among students majoring in journalism - communication, this article systematizes important knowledge and skills constituting communication competence in the digital era.


Source: Journal of Political Theory and Communication, No 2-2022

VU THANH VAN

PhD, Academy of Journalism and Communication

Criteria for evaluating Corporate Social Responsibility (CSR) communication

In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.

Developing Vietnamese journalism in the age of artificial intelligence (AI)

Developing Vietnamese journalism in the age of artificial intelligence (AI)

Journalism-Communication theory 05:11 23-11-2025 2 tuần trước

Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.

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