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02438348033 Factors Influencing the Role of Press in Cultural and Ideological Field
The globalization of international economics has extended its influence to other fields, increasing the relationship and interdependence among countries and bringing both opportunities and challenges for each of the countries. On the one hand, globalization brings opportunities and conditions for Vietnam and other countries to develop information technology, telecommunications, commerce and facilitates cultural exchange and ideological interaction. On the other hand, the cultural and ideological field suffers the strongest influence from globalization and international integration. In such context, under the brilliant leadership of the Party, the press has played the increasingly important role of the forward soldiers in the cultural and ideological front. However, the press has to shield difficulty and challenge, which is equivalent to their role.
Source: Journal of Political Theory and Communications, no 8 (2019).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.
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