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02438348033 Factors Influencing the Role of Press in Cultural and Ideological Field
The globalization of international economics has extended its influence to other fields, increasing the relationship and interdependence among countries and bringing both opportunities and challenges for each of the countries. On the one hand, globalization brings opportunities and conditions for Vietnam and other countries to develop information technology, telecommunications, commerce and facilitates cultural exchange and ideological interaction. On the other hand, the cultural and ideological field suffers the strongest influence from globalization and international integration. In such context, under the brilliant leadership of the Party, the press has played the increasingly important role of the forward soldiers in the cultural and ideological front. However, the press has to shield difficulty and challenge, which is equivalent to their role.
Source: Journal of Political Theory and Communications, no 8 (2019).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.
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