Factors Influencing the Role of Press in Cultural and Ideological Field

Journalism-Communication theory Friday, 08:48 07-05-2021

The globalization of international economics has extended its influence to other fields, increasing the relationship and interdependence among countries and bringing both opportunities and challenges for each of the countries. On the one hand, globalization brings opportunities and conditions for Vietnam and other countries to develop information technology, telecommunications, commerce and facilitates cultural exchange and ideological interaction. On the other hand, the cultural and ideological field suffers the strongest influence from globalization and international integration. In such context, under the brilliant leadership of the Party, the press has played the increasingly important role of the forward soldiers in the cultural and ideological front. However, the press has to shield difficulty and challenge, which is equivalent to their role.


Source: Journal of Political Theory and Communications, no 8 (2019).

Dinh Thi Thu Hang

Assoc. Prof. Dr., Academy of Journalism and Communication

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.