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02438348033 The Position of Audience in Journalism and Communication Research
The audience is the fundamental part of the communication cycle. The audience cannot be ruled out in the scope of study in any research whether it is the research into sender, message, method, or effectiveness of communication. However, there has not been adequate attention to the role of the audience in communication research. This article analyzes the position of the audience in research with the view to enhance the theoretical foundation for research into the audience of journalism and mass communication.
Source: Journal of Political Theory and Communications, no 12 (2018).
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.
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