llcttt1994@yahoo.com.vn 
02438348033 Philosophy of communication and its role to the media in the industrial revolution 4.0
Abstract: As a form of consciousness about methodology, philosophy became the foundation for constructing media theories right from the beginning. In the history of Media studies, the theory of liberal media born during the bourgeois revolution in 17th century and the Frankfurt school about the power of science and media created in early 20th century in post-industrial context are two prominent theories about the power of media, science and technology. They in turn contributed to the formation of social consciousness, which influenced social life as well as social reality. In this aspect, it is important to clarify the power of philosophy about media from fundamental theories in the world to find out the implications for Vietnam in the current industrial revolution 4.0.
Source: Journal of Political Theory and Communication, No 1-2021
MOST VIEWED
-
1
A look at the History and Application of Critical Theory
![A look at the History and Application of Critical Theory]()
-
2
Fundamental theoretical concepts related to brand building and online brand management
![Fundamental theoretical concepts related to brand building and online brand management]()
-
3
Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period
![Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period]()
-
4
Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”
![Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”]()
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
Comment