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02438348033 Philosophy of communication and its role to the media in the industrial revolution 4.0
Abstract: As a form of consciousness about methodology, philosophy became the foundation for constructing media theories right from the beginning. In the history of Media studies, the theory of liberal media born during the bourgeois revolution in 17th century and the Frankfurt school about the power of science and media created in early 20th century in post-industrial context are two prominent theories about the power of media, science and technology. They in turn contributed to the formation of social consciousness, which influenced social life as well as social reality. In this aspect, it is important to clarify the power of philosophy about media from fundamental theories in the world to find out the implications for Vietnam in the current industrial revolution 4.0.
Source: Journal of Political Theory and Communication, No 1-2021
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.
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