llcttt1994dientu@gmail.com 
02438348033 Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources
Source: Journal of Political Theory and Communication, Issue 6/2023
MOST VIEWED
-
1
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
![The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi]()
-
2
Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
![Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context]()
-
3
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
![Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study]()
-
4
Innovation - the “key” to developing television in the digital age
![Innovation - the “key” to developing television in the digital age]()
-
5
Visual storytelling in social media communication campaigns
![Visual storytelling in social media communication campaigns]()
-
6
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
![Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations]()
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.
Visual storytelling in social media communication campaigns
Visual storytelling in social media communication campaigns
Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Innovation - the “key” to developing television in the digital age
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
In recent years, in Vietnam, the image of children with autism has appeared increasingly often in the media. They are not only portrayed from the “victim” perspective - as disadvantaged and vulnerable individuals in need of protection - but are also represented as “heroes,” individuals of great resilience and talent who have become sources of inspiration for the community. This study employs the framing analysis method to examine how online newspapers depict children with autism in Vietnamese journalism. It further evaluates the impact of such representations on social perceptions, community behavior
Comment