Tuesday, 11:31 27-04-2021

Enhancing Public Media Literacy by Promoting Their Participation in the Communication Process

Journalism-Communication Tuesday, 11:31 27-04-2021

In the context of information explosion, technology and the internet, communication is not just a linear process of sending and receiving information. The recipients have the opportunity to become the main actors in the communication process with their participation in producing information and creating a message. In order to enhance the media literacy for the community, to enable the actors to manage their participation in the communication process in a responsible and informed way, it is important to improve and enhance their basic media literacy. This process requires the effort and determination of the actors. They should also be empowered and facilitated to perform their role as the actors responsibly and sensibly.


Source: Journal of Political Theory and Communications, no 5 (2019).

Duong Thi Thu Huong

PhD, Academy of Journalism and Communication

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