Từ khoá : media representation.

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Media representation of national leaders (A Case study of U.S. Presidents)

Media representation of national leaders (A Case study of U.S. Presidents)

Media representation of national leaders (A Case study of U.S. Presidents)

Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.

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