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02438348033 Messages about Corruption in Printed Media (Case Study with Nhan Dan, Lao Dong and Tuoi Tre Newspaper from 2005-2014)
Content analysis is one of the key research methods in the sociology of journalism, which was emphasized by M. Weber since 1910. The analysis of journalism content helps to understand how the issues are socially constructed in the media because the audience understands the society via the lens of the media practitioners. The research question is “How is corruption socially constructed through the messages in printed media?” Based on the analysis of 3.729 news and articles about corruption on three daily newspapers including Nhan Dan, Lao Dong and Tuoi Tre in nine years from 2005 to 2014, the author aimed to answer the above question.
Source: Journal of Political Theory and Communications, no 2 (2020).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
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