The Role of Military Media in Political and Ideological Education for Army Officers

Journalism-Communication studies Monday, 08:58 10-05-2021

Military media is an integral part of the Viet Nam revolutionary press, making an important contribution to the victory in the cause of peace protection and country development. Therefore, it is important to enhance the quality of training military officers in general and those in military media in particular in order to fight against the evolution strategy by hostile forces, the self-transformation and self-evolution by some agents in the Party. To defend the political and ideological front of the Party, military media needs to promote their strength in communicating the directions, guidelines, and policies of the Party. It is also important to overcome the limitations so that the military media can better perform the role of political and ideological education.


Source: Journal of Political Theory and Communications, no 12 (2019).

Do Duy Hung

MSc, General Political Department - Ministry of Defense

Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms

Abstract: With the rapid development of science and technology today, the public is no longer merely a passive recipient of information; they have become co-creators of brands on social media platforms. With the outstanding features of social media (such as broad accessibility, direct and continuous interaction, and opportunities for diverse and rich content production) the public has been empowered to influence brands through these platforms, enabling them to actively participate as content creators in their relationship with brands. This article analyzes the role of the public in the process of co-creating brands on digital platforms, based on factors such as social commerce information sharing, social support, and relationship quality enhancement. It also suggests several requirements for content creation on digital platforms to effectively respond to the trend of public co-creation of brand content.