The Role of Military Media in Political and Ideological Education for Army Officers

Journalism-Communication studies Monday, 08:39 10-05-2021

Military media is an integral part of the Viet Nam revolutionary press, making an important contribution to the victory in the cause of peace protection and country development. Therefore, it is important to enhance the quality of training military officers in general and those in military media in particular in order to fight against the evolution strategy by hostile forces, the self-transformation and self-evolution by some agents in the Party. To defend the political and ideological front of the Party, military media needs to promote their strength in communicating the directions, guidelines, and policies of the Party. It is also important to overcome the limitations so that the military media can better perform the role of political and ideological education.


Source: Journal of Political Theory and Communications, no 12 (2019).

Do Duy Hung

MSc, General Political Department - Ministry of Defense

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.