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02438348033 Method of communication to ethnic minority regions in Vietnam today
Vietnam is a multi-ethnic country with Kinh (Viet) as the majority group and 53 ethnic minority groups, who are living across the country, mostly in mountainous, remote, rural and border regions with rough topography and difficult transportation. The backward social and economic condition, language barrier, psychological reservedness and low literacy have made communication in ethnic minority regions difficult. Therefore, it is important to employ different methods of communication to people of ethnic minorities be it direct or indirect in order to help them access and understand the directions, policies of the Party and State, accelerate their production and consolidate the national solidarity.
Source: Journal of Political Theory and Communications, no 5 (2020).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
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