Method of communication to ethnic minority regions in Vietnam today

Journalism-Communication studies Tuesday, 18:56 18-05-2021

Vietnam is a multi-ethnic country with Kinh (Viet) as the majority group and 53 ethnic minority groups, who are living across the country, mostly in mountainous, remote, rural and border regions with rough topography and difficult transportation. The backward social and economic condition, language barrier, psychological reservedness and low literacy have made communication in ethnic minority regions difficult. Therefore, it is important to employ different methods of communication to people of ethnic minorities be it direct or indirect in order to help them access and understand the directions, policies of the Party and State, accelerate their production and consolidate the national solidarity.


Source: Journal of Political Theory and Communications, no 5 (2020).

Luu Van An

Assoc. Prof., PhD, Academy of Journalism and Communication

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.