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02438348033 Method of communication to ethnic minority regions in Vietnam today
Vietnam is a multi-ethnic country with Kinh (Viet) as the majority group and 53 ethnic minority groups, who are living across the country, mostly in mountainous, remote, rural and border regions with rough topography and difficult transportation. The backward social and economic condition, language barrier, psychological reservedness and low literacy have made communication in ethnic minority regions difficult. Therefore, it is important to employ different methods of communication to people of ethnic minorities be it direct or indirect in order to help them access and understand the directions, policies of the Party and State, accelerate their production and consolidate the national solidarity.
Source: Journal of Political Theory and Communications, no 5 (2020).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
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