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Portrait of consumers in the online media environment
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
Party History Education in Colleges and Universities today
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Vietnam Television changes for development in the digital age
Vietnam Television changes for development in the digital age
Some solutions ensuring safety and cybersecurity in Vietnam today
Some solutions ensuring safety and cybersecurity in Vietnam today
Media representation of national leaders (A Case study of U.S. Presidents)
Media representation of national leaders (A Case study of U.S. Presidents)
Developing television talk show hosting skills
Developing television talk show hosting skills
Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources
Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources
AI technology affects journalism training in the current period
AI technology affects journalism training in the current period
What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?
What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?
Factors affecting contents of press - media in the context of globalization
Factors affecting contents of press - media in the context of globalization
Developing human resources in Vietnam publishing industry in the current integration period
Developing human resources in Vietnam publishing industry in the current integration period
Using social media in political communication in Vietnam today
Using social media in political communication in Vietnam today
Advantages, disadvantages and challenges in learning and teaching political theory online at the Academy of Journalism and Communication today
Advantages, disadvantages and challenges in learning and teaching political theory online at the Academy of Journalism and Communication today
Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period
Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period
New regulations in state management about residence
New regulations in state management about residence
Role of communication activities in Vietnamese universities
Role of communication activities in Vietnamese universities
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
During his lifetime, Ho Chi Minh always regarded the press as a frontline of the revolutionary struggle. Therefore, he believed that journalists were revolutionary soldiers, and their pens and papers were their sharp weapons. Ho Chi Minh emphasized: "For those of us who write newspapers, the pen is a sharp weapon, and the article is a revolutionary leaflet to inspire the masses to unite in the struggle against both old and new colonialism, imperialism (especially the American imperial) to fight for national independence, social progress, and world peace". To fulfil this mission, journalists must be revolutionary soldiers. This requires journalists to possess the qualities of revolutionary cadres, not fearing hardship or sacrifice, dedicating themselves wholeheartedly to serving the Fatherland and the people.
Party History Education in Colleges and Universities today
Party History Education in Colleges and Universities today
The task of educating students in colleges and universities about the Party's history is facing various challenges. Therefore, in recent years, lecturers have applied diverse teaching methods and activities to enhance the quality of Party history education. As a result, students' knowledge and understanding of the Party and the current nation-building endeavor have noticeably improved.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
Vietnam Television changes for development in the digital age
Vietnam Television changes for development in the digital age
Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.
Some solutions ensuring safety and cybersecurity in Vietnam today
Some solutions ensuring safety and cybersecurity in Vietnam today
Abstract: Developing countries, including Vietnam, are facing significant challenges and constant threats regarding safety, cybersecurity, and national security in the context of globalization and technological development, the advent of the 4.0 industry, and the pervasive explosion of the Internet. This article describes the difficulties and challenges in ensuring safety and cybersecurity in Vietnam. It also proposes several solutions to ensure safety and cybersecurity in the national security framework of Vietnam in the current context.
Media representation of national leaders (A Case study of U.S. Presidents)
Media representation of national leaders (A Case study of U.S. Presidents)
Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.
Developing television talk show hosting skills
Developing television talk show hosting skills
Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy Fallon" (on NBC, USA) are still among the programs that attract viewers. The official YouTube channel for this show has up to 30.5 million subscribers. In Vietnam, entertainment-oriented talk shows also receive significant attention, such as "Late-night talk" (VTV3). Additionally, programs with a more serious and analytical focus also maintain their position, like "Events and comments" (VTV1), which has been broadcasting for over 20 years. In the current competitive information landscape, watching a 15 to 30-minute talk on television is a challenge for the audience. It requires the hosts and participants, especially the show hosts, to have specific skills to make the program engaging.
Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources
Abstract: Up to now, the world press has entered the third stage of digital transformation, with the application of Open AI and ChatGPT tools to content production and creation. Digital transformation is leading journalism to explore super-massive potentials based on advanced technology and endless human creativity. But in Vietnam, many press agencies are still struggling with digital transformation due to the lack of funding, infrastructure, and technological equipment, especially the lack of tech-savvy human resources and creative capacity etc. It requires support from the State, governing agencies, press agencies and training institutions.
AI technology affects journalism training in the current period
AI technology affects journalism training in the current period
Abstract: Artificial intelligence (AI) technology is one of the most important trends of the 21st century, putting impacts on many different areas of society, including journalism. AI has brought excessive benefits for the journalism industry such as increasing efficiency, saving costs, enriching contents etc. However, AI also poses challenges and risks for the industry. In this context, the role of journalism training institutions is very important in training new skills for reporters. They not only write and transmit information to the public, but also control and monitor the AI to ensure the authenticity and transparency of the information. However, to do this, reporters need new skills and knowledge, so the training institutions need to update the content and training programs. This article analyzes the advantages and disadvantages of AI tools in journalism in general and the working process of reporters in particular, thereby suggesting proposals to train staff in the field of journalism in the current period.
What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?
What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?
Abstract: Recently, the media panorama has gone through fast and unheard-of transformations, because of the tremendous improvement in Information and communication technologies (ICTs). In the context of the so-called Fourth Industrial Revolution, every aspect of social life has been rapidly technologically changed, and journalism is no exception.
Factors affecting contents of press - media in the context of globalization
Factors affecting contents of press - media in the context of globalization
Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.
Developing human resources in Vietnam publishing industry in the current integration period
Developing human resources in Vietnam publishing industry in the current integration period
Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a specialized industry with high specialization, requiring qualified human resources and good working capacity. With the development of information and digital technology today, the issue of human resource is playing a central role. Publishing industry is not an exception. Moreover, its human resources need to be of higher quality than many other industries to meet the requirements of development. The article analyzes the influencing factors and solutions to develop human resources of publishing industry in the context of deeper and broader integration.
Using social media in political communication in Vietnam today
Using social media in political communication in Vietnam today
Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and people's trust in the Party, State and the socialist regime"(1). With the desire to bring the Resolution of the 13th Party Congress into daily life, the article focuses on clarifying a number of related concepts, context, requirements, solutions and some recommendations to enhance the use of social networks in Vietnam’s political communication in the upcoming time.
Ho Chi Minh Ideology “
“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “
View moreTran Thi Minh Tuyet
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
