llcttt1994@yahoo.com.vn 
02438348033 Positioning television brand in the new context
Abstract: The habit and preference of television audience have changed constantly in the last decade. The COVID-19 pandemic in 2019-2020 has left strong influence on these changes. Social media and internet have increased their domination in social life while traditional media have not been able to catch up with the changes. It has become a challenge for television stations in particular and media organizations in general to build and reposition their brand in order to get audience’s attention and support.
Source: Journal of Political Theory and Communication, No 1-2021
Perspectives of the world and Vietnam on network security
Abstract: Since its birth in the second half of the 20th century, the Internet has been developing strongly in recent decades, providing a variety of services to meet the diverse needs of individuals, families, organizations, and countries. With the increasing use of the Internet and related services, people are empowered with more rights, especially freedom of expression, to overcome geographical distances and promote the spread of information. However, the disproportionate development, the inadequacy in regulations and unequal order in cyberspace are increasingly evident, creating a widening gap among countries and regions. In addition, a great number of activities in cyberspace have left serious consequences on society, posing a dilemma of cybersecurity for countries and the international community.
Factors affecting contents of press - media in the context of globalization
Factors affecting contents of press - media in the context of globalization
Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.
External Journalism and the Challenges of the 4.0 Industrial Revolution
External Journalism and the Challenges of the 4.0 Industrial Revolution
Abstract: External journalism is being strongly influenced by the fourth technological revolution. A paradigm shift emerges in a manner that makes communicators change their awareness and ways of approaching the public with a new messages, new channels, and perception of a new generation of audience. These challenges require the system of external journalism to actively innovate, especially in the field of journalists’ training.
Developing human resources in Vietnam publishing industry in the current integration period
Developing human resources in Vietnam publishing industry in the current integration period
Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a specialized industry with high specialization, requiring qualified human resources and good working capacity. With the development of information and digital technology today, the issue of human resource is playing a central role. Publishing industry is not an exception. Moreover, its human resources need to be of higher quality than many other industries to meet the requirements of development. The article analyzes the influencing factors and solutions to develop human resources of publishing industry in the context of deeper and broader integration.
Using social media in political communication in Vietnam today
Using social media in political communication in Vietnam today
Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and people's trust in the Party, State and the socialist regime"(1). With the desire to bring the Resolution of the 13th Party Congress into daily life, the article focuses on clarifying a number of related concepts, context, requirements, solutions and some recommendations to enhance the use of social networks in Vietnam’s political communication in the upcoming time.
Comment