Thursday, 16:57 30-09-2021

Positioning television brand in the new context

Journalism-Communication Thursday, 16:57 30-09-2021

Abstract: The habit and preference of television audience have changed constantly in the last decade. The COVID-19 pandemic in 2019-2020 has left strong influence on these changes. Social media and internet have increased their domination in social life while traditional media have not been able to catch up with the changes. It has become a challenge for television stations in particular and media organizations in general to build and reposition their brand in order to get audience’s attention and support.


Source: Journal of Political Theory and Communication, No 1-2021

Pham Binh Duong

PhD, Academy of Journalism and Communication

100 Years of Vietnam Revolutionary Journalism (June 21, 1925 – June 21, 2025): A Glorious Journey

100 Years of Vietnam Revolutionary Journalism (June 21, 1925 – June 21, 2025): A Glorious Journey

Journalism-Communication 11:45 03-07-2025 6 ngày trước

Proud of a century-old legacy marked by remarkable growth, maturity, and outstanding contributions, Vietnamese journalism has stayed true to its revolutionary roots. With the mission of building a press and media landscape that is revolutionary, professional, humane, and modern, today's generation of journalists is more aware than ever of its noble mission and vital responsibilities in the country’s new development era. With dedication and professionalism, they remain closely connected to reality, responding swiftly and accurately, inspiring public trust, shaping the future, and making worthy contributions to the revolutionary cause of the Party and the nation. United with the Party, the people, and the armed forces, journalists strive to realize the national aspiration of building a strong, prosperous, and happy Vietnam.

Vietnam's Revolutionary Press in the New Era

Vietnam's Revolutionary Press in the New Era

Journalism-Communication 11:51 03-07-2025 6 ngày trước

Vietnam is entering a new phase of development, marked by a complex mix of opportunities and challenges. In this historic moment, the nation’s revolutionary press faces profound and transformative changes. The strategic goals, tasks, and solutions pursued by the entire Party, people, armed forces, and political system to ensure national progress in this new era are not only the subject but also the mission and responsibility of the media and journalists.

Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age

Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age

Journalism-Communication 11:54 03-07-2025 6 ngày trước

As part of the Admission Consultation Series for the International Bachelor’s Program in Advertising, PR, and Branding, the talk show “From Gen Z to Gen AI: Media in the New Era” was held on April 23, 2025. The event was livestreamed on the official fanpage of the Academy of Journalism and Communication.

Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication

Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication

Journalism-Communication 11:55 03-07-2025 6 ngày trước

Throughout a century of revolutionary journalism in Vietnam, dedicated reporters have quietly walked the frontlines of current affairs—with pens guided by truth, hearts filled with devotion, and unwavering patriotism. The Academy of Journalism and Communication proudly stands as a cradle—not only for cultivating journalists but also for shaping ideals, fortitude, and the sense of duty among warriors on the ideological and cultural front.

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