llcttt1994dientu@gmail.com 
02438348033 Positioning television brand in the new context
Abstract: The habit and preference of television audience have changed constantly in the last decade. The COVID-19 pandemic in 2019-2020 has left strong influence on these changes. Social media and internet have increased their domination in social life while traditional media have not been able to catch up with the changes. It has become a challenge for television stations in particular and media organizations in general to build and reposition their brand in order to get audience’s attention and support.
Source: Journal of Political Theory and Communication, No 1-2021
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