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02438348033 Positioning television brand in the new context
Abstract: The habit and preference of television audience have changed constantly in the last decade. The COVID-19 pandemic in 2019-2020 has left strong influence on these changes. Social media and internet have increased their domination in social life while traditional media have not been able to catch up with the changes. It has become a challenge for television stations in particular and media organizations in general to build and reposition their brand in order to get audience’s attention and support.
Source: Journal of Political Theory and Communication, No 1-2021
The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today
The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today
Abstract: In the fight against corruption and negativity, the press and public opinion play a special role. It contributes to detecting and fighting against corruption and negative effects; reflecting, advising, suggesting and recommending to handle and supervise the implementation of functional agencies. It also propagates, encourages and mobilizes the strength of all people to participate in the fight against corruption, thereby building people's faith in the Party's leadership and the regime's superiority. The article focuses on clarifying the relationship and role of the press and public opinion in building people's trust as well as proposes solutions to promote this role in the current anti-corruption activities of our country.
Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions
Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions
The article discusses the issue of promoting the role and mission of Vietnamese revolutionary press in protecting the Party’s ideological foundation, fighting against wrong and hostile views. The author affirms that the revolutionary press is a pioneering force on the front to defend the Party's ideological foundation as well as fight against wrong and hostile views. Also, the article offers solutions for the revolutionary press to promote its role and mission in the context of media explosion today.
Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism
Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism
Abstract: Nowadays, in order to promote the press’s functions of monitoring public opinion and social criticism, governments at all levels need to be proficient in using public opinion tools and promoting the active role of the press in this task. However, in reality, the line between social criticism and professional ethics is quite fragile and unclear. By overviewing theories on supervision and constructive social criticism of the press, the article will analyze the ethical foundation for the press’s effectiveness in public opinion monitoring and social criticism today.
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
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