llcttt1994dientu@gmail.com 
02438348033 Reality and solutions to enhance the quality of television entertainment programs
The explosion of television entertainment programs in our country demonstrates the effort of television stations in meeting the entertainment needs of the audience across the country. However, television entertainment programs in different formats such as reality show, musical performance, talent searching program and contests, etc. and information about these programs have made great impact on the spiritual life of Vietnamese people. In addition to the benefits, television entertainment programs have the limitations, which need to be fixed in order to enhance the quality of television entertainment program and improve the spiritual life of the audience.
Source: Journal of Political Theory and Communications, no 6 (2020).
MOST VIEWED
-
1
Criteria for evaluating Corporate Social Responsibility (CSR) communication
![Criteria for evaluating Corporate Social Responsibility (CSR) communication]()
-
2
A theoretical framework to Vietnam's paradiplomacy making and implementation
![A theoretical framework to Vietnam's paradiplomacy making and implementation]()
-
3
President Ho Chi Minh’s role in the victory of the August Revolution of 1945
![President Ho Chi Minh’s role in the victory of the August Revolution of 1945]()
-
4
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
![Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam]()
-
5
Role of communication in adjusting population policy in Vietnam today
![Role of communication in adjusting population policy in Vietnam today]()
-
6
Documentaries: concepts, characteristics, and notable genres
![Documentaries: concepts, characteristics, and notable genres]()
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Criteria for evaluating Corporate Social Responsibility (CSR) communication
In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.
Comment