The Management of Information in Thailand’s Social Media and the Application into Vietnam’s Context
According to a 2016 survey, 56 percent of Thailand’s 70-million population use social media. Therefore, the influence of social media on the life of Thai people cannot be denied. So how has Thailand government managed social media in order to utilize its benefits for the people and the government in the context of a strong social revolution? In March 2017 in Thailand, the research team conducted a seminar with the view to understand the reality, issues and solutions for managing information on social media in Thailand so as to develop a reference for Vietnam. This is the question that this article aims to answer.
Source: Journal of Political Theory and Communications, no 2 (2019).
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Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
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