Sunday, 14:41 25-04-2021

The Oversight of the US Congress

International news Sunday, 14:41 25-04-2021

In addition to law-making activities and others, the US Congress has an important role in oversight. The US congressional oversight is very complicated and diversified. It is the method of supervision and influence that Congress uses in order to track, monitor, adjust and affect the whole process of the federal state. This article analyses and evaluates the oversight activities in order to clarify the role, importance and interaction of Congress in the political system of the US. 


Source: Journal of Political Theory and Communications, no 2 (2019).

Nguyen Anh Hung

PhD, American Research Institute, Vietnam Academy of Social Sciences

Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms

Abstract: With the rapid development of science and technology today, the public is no longer merely a passive recipient of information; they have become co-creators of brands on social media platforms. With the outstanding features of social media (such as broad accessibility, direct and continuous interaction, and opportunities for diverse and rich content production) the public has been empowered to influence brands through these platforms, enabling them to actively participate as content creators in their relationship with brands. This article analyzes the role of the public in the process of co-creating brands on digital platforms, based on factors such as social commerce information sharing, social support, and relationship quality enhancement. It also suggests several requirements for content creation on digital platforms to effectively respond to the trend of public co-creation of brand content.