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02438348033 Vietnam and US Relations: From “Former Foe to Comprehensive Partner”
Vietnam and US bilateral relations have gone through a long way of healing and has not been “easy for both” since the normalization of diplomatic ties. During recent years, the relations between the two countries have seen remarkable development. In July 2013, Vietnam President Truong Tan Sang and US President Barack Obama issued the common statement about the “comprehensive partnership”. Vietnam and US comprehensive partnership has been regarded as the outcome of gradual development in the bilateral relationship since the Cold War ended and as the result of the US strategy of “rebalancing Asia”, which really contributed to the development of the relations between the two countries.
Source: Journal of Political Theory and Communications, no 3 (2019).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
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