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02438348033 The Management of Information in Thailand’s Social Media and the Application into Vietnam’s Context
According to a 2016 survey, 56 percent of Thailand’s 70-million population use social media. Therefore, the influence of social media on the life of Thai people cannot be denied. So how has Thailand government managed social media in order to utilize its benefits for the people and the government in the context of a strong social revolution? In March 2017 in Thailand, the research team conducted a seminar with the view to understand the reality, issues and solutions for managing information on social media in Thailand so as to develop a reference for Vietnam. This is the question that this article aims to answer.
Source: Journal of Political Theory and Communications, no 2 (2019).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
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