Tuesday, 15:43 26-10-2021

Theoretical issues in managing social media for the development of brand asset

Journalism-Communication Tuesday, 15:43 26-10-2021

Abstract: Social media has become important and indispensable channel of information for brand managers. The emergence of social media has changed the way brands interact with the consumers fundamentally when social media allows the consumers to formulate immediate feedback, which in return creates either positive or negative influence on brand assets. It is therefore important for companies to develop professional media management, which places the priority on the management of interaction with customers through social media. In such case can they build strong brand assets.


Source: Journal of Political Theory and Communication, No 2-2021

Vu Tuan Ha, PhD - Tao Thanh Huyen, MA

Academy of Journalism and Communication

Cybersecurity in electronic news agencies in Vietnam today

Cybersecurity in electronic news agencies in Vietnam today

Journalism-Communication 16:13 23-11-2023 1 tuần trước

Abstract: In the digital age, electronic news agencies face both opportunities and challenges, including the risk of cybersecurity threats. Ensuring cybersecurity in electronic news agencies involves protecting information and information systems against unauthorized access, use, disclosure, disruption, modification, or destruction to maintain the integrity, confidentiality, and availability of information. Cyber adversaries target news agencies, attempting to undermine their systems, steal data, manipulate content, or disrupt operations. Thus, ensuring cybersecurity is of utmost importance and needs to be implemented comprehensively and consistently.

Experience of some Asian countries in ensuring communication security

Experience of some Asian countries in ensuring communication security

Journalism-Communication 14:13 04-10-2023 1 tháng trước

Ensuring communication security is always considered as one of the important tasks in the strategy of protecting security, political stability and economic development of countries, including Vietnam. Facing the increasingly complexity and evolution of communication security threats, countries have been promulgating many laws and implementing action plans to fight and repel intrusions domestically and abroad. The experience of some Asian countries in ensuring communication security is a practical basis for Vietnam to supplement, perfect and effectively implement promulgated policies and laws.

Role of public opinion in fighting corruption in Vietnam today

Role of public opinion in fighting corruption in Vietnam today

Journalism-Communication 14:12 04-10-2023 1 tháng trước

Abstract: (LLCT&TT) The media and the public play an active role in anti-corruption. Good national governance refers to the latest reformed version of the public administration that lays out a number of principles which include transparency, accountability, social participation and participation of the public that contributes to the formation of effective anti-corruption measures. Vietnam has been focusing on this issue in recent years when the role of the people and society in the anti-corruption process is emphasized. The document of the 13th National Congress of the Party emphasizes "Enhancing the role, promoting the active and initiative coordination of the Fatherland Front, socio-political organizations, people, enterprises and journalism in detecting and fighting corruption". Within the scope of this research, the author mentions the role of public opinion in the fight against corruption, the practice of implementing the role of public opinion in the fight against corruption in Vietnam today and solutions to promote the role of public opinion in anti-corruption in Vietnam today.

Press, communication and publishing agencies at the Ho Chi Minh National Academy of Politics with the task of protecting the Party’s ideological foundation

Press, communication and publishing agencies at the Ho Chi Minh National Academy of Politics with the task of protecting the Party’s ideological foundation

Journalism-Communication 14:08 04-10-2023 1 tháng trước

Abstract: The Ho Chi Minh National Academy of Politics is one of the institutions that propagate Marxism-Leninism, Ho Chi Minh's thought, the Party’s guidelines, policies and laws of the State via its press, communication and publishing agencies. Implementing Resolution No. 35-NQ/TW of the 12th Politburo, the press, communication and publishing agencies of the Academy have been making active contributions to protecting the Party’s ideological foundation, fighting against false and hostile views.

See also