Theoretical issues in managing social media for the development of brand asset
Abstract: Social media has become important and indispensable channel of information for brand managers. The emergence of social media has changed the way brands interact with the consumers fundamentally when social media allows the consumers to formulate immediate feedback, which in return creates either positive or negative influence on brand assets. It is therefore important for companies to develop professional media management, which places the priority on the management of interaction with customers through social media. In such case can they build strong brand assets.
- 1 Factors affecting contents of press - media in the context of globalization
- 2 Significance of the fight against corruption and negative phenomena in Party building and construction today
- 3 Protecting the Party's ideological foundation at the Academy of Journalism and Journalism: contributions, limitations and arisen issues
- 4 Building and rectifying morality in the Party based on Ho Chi Minh's thought, contributing to building Party-people close relationship
- 5 Russian October Revolution 1917 and the establishment of the Communist International
- 6 Promoting the role of publishing political theory books to fight against wrong and hostile views
Protecting the Party's ideological foundation at the Academy of Journalism and Journalism: contributions, limitations and arisen issues
Abstract: With its functions and tasks, the Academy of Journalism and Communication (AJC) plays a very important role in protecting the Party’s ideological foundation, fighting against wrong and hostile views. Thanks to the initiative, positivity and creativity of its Party Committee, the Board of Directors, the staff, the dynamism and enthusiasm of the students, AJC has achieved positive results during the past time. However, this task at AJC still has limitations and inadequacies because of objective and subjective reasons, posing a number of problems that need practical solutions to improve its efficiency in the coming time.
Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.
Abstract: External journalism is being strongly influenced by the fourth technological revolution. A paradigm shift emerges in a manner that makes communicators change their awareness and ways of approaching the public with a new messages, new channels, and perception of a new generation of audience. These challenges require the system of external journalism to actively innovate, especially in the field of journalists’ training.
Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a specialized industry with high specialization, requiring qualified human resources and good working capacity. With the development of information and digital technology today, the issue of human resource is playing a central role. Publishing industry is not an exception. Moreover, its human resources need to be of higher quality than many other industries to meet the requirements of development. The article analyzes the influencing factors and solutions to develop human resources of publishing industry in the context of deeper and broader integration.
Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and people's trust in the Party, State and the socialist regime"(1). With the desire to bring the Resolution of the 13th Party Congress into daily life, the article focuses on clarifying a number of related concepts, context, requirements, solutions and some recommendations to enhance the use of social networks in Vietnam’s political communication in the upcoming time.