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02438348033 Theoretical issues in managing social media for the development of brand asset
Abstract: Social media has become important and indispensable channel of information for brand managers. The emergence of social media has changed the way brands interact with the consumers fundamentally when social media allows the consumers to formulate immediate feedback, which in return creates either positive or negative influence on brand assets. It is therefore important for companies to develop professional media management, which places the priority on the management of interaction with customers through social media. In such case can they build strong brand assets.
Source: Journal of Political Theory and Communication, No 2-2021
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
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Innovation - the “key” to developing television in the digital age
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Visual storytelling in social media communication campaigns
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Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
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Documentaries: concepts, characteristics, and notable genres
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Criteria for evaluating Corporate Social Responsibility (CSR) communication
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Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
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Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.
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