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02438348033 Theoretical issues in managing social media for the development of brand asset
Abstract: Social media has become important and indispensable channel of information for brand managers. The emergence of social media has changed the way brands interact with the consumers fundamentally when social media allows the consumers to formulate immediate feedback, which in return creates either positive or negative influence on brand assets. It is therefore important for companies to develop professional media management, which places the priority on the management of interaction with customers through social media. In such case can they build strong brand assets.
Source: Journal of Political Theory and Communication, No 2-2021
Some solutions to improve the quality of online political theory education at universities in Vietnam in the context of the current industrial revolution 4.0
Abstract: The Industrial Revolution 4.0 has been having strong and deep effects on all fields of social life, including higher education in general and political theory education in particular. In the development trend of the era, universities in Vietnam are comprehensively renovating and implementing online training method to meet the needs of developing high-quality human resources in the digital era. Online training is considered an optimal choice in the current context. The article mentions the advantages and disadvantages when applying the online training method in political theory subjects to students of the universities in Vietnam and proposes some basic solutions to improve the quality of political theory education at universities in Vietnam in the context of the current Industrial Revolution 4.0.
Impacts of artificial intelligence (AI) on journalism education
Impacts of artificial intelligence (AI) on journalism education
Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, initially marked by apprehension, has gradually moved toward acceptance and adaptation to the integration of AI into professional practices. This transformation has, in turn, reshaped both the content and pedagogical approaches of journalism education. By analyzing the impacts of AI on journalism in general and on journalism education in particular, this article clarifies how AI influences curricula, teaching methods, faculty competencies, and the institutional infrastructure of journalism education in Viet Nam. On that basis, the study proposes a set of recommendations to assist journalism training institutions in integrating AI into pedagogical practices in a responsible and effective manner.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Criteria for evaluating Corporate Social Responsibility (CSR) communication
In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.
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