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02438348033 Theoretical issues in managing social media for the development of brand asset
Abstract: Social media has become important and indispensable channel of information for brand managers. The emergence of social media has changed the way brands interact with the consumers fundamentally when social media allows the consumers to formulate immediate feedback, which in return creates either positive or negative influence on brand assets. It is therefore important for companies to develop professional media management, which places the priority on the management of interaction with customers through social media. In such case can they build strong brand assets.
Source: Journal of Political Theory and Communication, No 2-2021
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