Tuesday, 11:30 27-04-2021

Vietnam and US Relations: From “Former Foe to Comprehensive Partner”

International news Tuesday, 11:30 27-04-2021

Vietnam and US bilateral relations have gone through a long way of healing and has not been “easy for both” since the normalization of diplomatic ties. During recent years, the relations between the two countries have seen remarkable development. In July 2013, Vietnam President Truong Tan Sang and US President Barack Obama issued the common statement about the “comprehensive partnership”. Vietnam and US comprehensive partnership has been regarded as the outcome of gradual development in the bilateral relationship since the Cold War ended and as the result of the US strategy of “rebalancing Asia”, which really contributed to the development of the relations between the two countries.

Source: Journal of Political Theory and Communications, no 3 (2019).

Khuat Quang Long

MSc, Nhan Dan Newspaper

Promoting national brands via culture: case study of Japan diplomacy

Abstract: Japan is a country in the Asia-Pacific region, with the national brand index always in the leading positions on country brand ranking such as Country Brand Index, Nation Brands Index... for many years. Japanese culture is also rated as one of the most influential ones in the world. These achievements result from the activities of promoting the national brand, especially the role of one of the typical actors such as the Ministry of Foreign Affairs. The article focuses on clarifying the characteristics of the activities of promoting national brand image through culture carried out by the Japanese Ministry of Foreign Affairs inrecent years.