Tuesday, 11:30 27-04-2021

Vietnam and US Relations: From “Former Foe to Comprehensive Partner”

International news Tuesday, 11:30 27-04-2021

Vietnam and US bilateral relations have gone through a long way of healing and has not been “easy for both” since the normalization of diplomatic ties. During recent years, the relations between the two countries have seen remarkable development. In July 2013, Vietnam President Truong Tan Sang and US President Barack Obama issued the common statement about the “comprehensive partnership”. Vietnam and US comprehensive partnership has been regarded as the outcome of gradual development in the bilateral relationship since the Cold War ended and as the result of the US strategy of “rebalancing Asia”, which really contributed to the development of the relations between the two countries.


Source: Journal of Political Theory and Communications, no 3 (2019).

Khuat Quang Long

MSc, Nhan Dan Newspaper

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.