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02438348033 Communication in Areas of Ethnic Minorities
Communication is the continuous process of exchanging, sharing information, emotions, skills to establish an interpersonal connection and to change people’s awareness and behaviours. For areas of ethnic minorities, communication has played an important role in shaping the thought, enhancing public education, providing entertainment, management, control and social supervision… therefore, helping local people to eradicate poverty and hunger, improve their economic conditions and maintain civilized life. In addition to the achievements, communication in areas of ethnic minorities has seen shortcomings, which must be solved to enhance the effectiveness of communication.
Source: Journal of Political Theory and Communications, no 6 (2019).
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.
Visual storytelling in social media communication campaigns
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Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Innovation - the “key” to developing television in the digital age
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
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