Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.

Some techniques to enhance English vocabulary for first-year students

Some techniques to enhance English vocabulary for first-year students

Vocabulary, a crucial factor in language acquisition, is often considered an essential tool for second language learners because limited vocabulary can hinder successful communication. Without sufficient vocabulary, learners may struggle to use the grammar structures they have learned to communicate effectively. Rich vocabulary will greatly support learners in developing and enhancing other skills more effectively. Due to its significance, techniques to enhance vocabulary for first-year students at the Academy of Journalism and Communication will be discussed in this article with the hope of helping students become more proactive and progressive in learning English.

Experience of some Asian countries in ensuring communication security

Experience of some Asian countries in ensuring communication security

Ensuring communication security is always considered as one of the important tasks in the strategy of protecting security, political stability and economic development of countries, including Vietnam. Facing the increasingly complexity and evolution of communication security threats, countries have been promulgating many laws and implementing action plans to fight and repel intrusions domestically and abroad. The experience of some Asian countries in ensuring communication security is a practical basis for Vietnam to supplement, perfect and effectively implement promulgated policies and laws.

Press, communication and publishing agencies at the Ho Chi Minh National Academy of Politics with the task of protecting the Party’s ideological foundation

Press, communication and publishing agencies at the Ho Chi Minh National Academy of Politics with the task of protecting the Party’s ideological foundation

Abstract: The Ho Chi Minh National Academy of Politics is one of the institutions that propagate Marxism-Leninism, Ho Chi Minh's thought, the Party’s guidelines, policies and laws of the State via its press, communication and publishing agencies. Implementing Resolution No. 35-NQ/TW of the 12th Politburo, the press, communication and publishing agencies of the Academy have been making active contributions to protecting the Party’s ideological foundation, fighting against false and hostile views.

Factors affecting contents of press - media in the context of globalization

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.

Climate change communication: Difficulties, challenges and solutions

Climate change communication: Difficulties, challenges and solutions

Developing professional, humane and modern journalism and communication system

Developing professional, humane and modern journalism and communication system

Solutions to improve the management of communication at the Vietnam's Sports Administration

Solutions to improve the management of communication at the Vietnam's Sports Administration

Intercultural Communication: Cultural Considerations for Making Introduction in the First Meeting

Intercultural Communication: Cultural Considerations for Making Introduction in the First Meeting

Solutions to Enhance the Access to Information about Basic Social Services for the People

Solutions to Enhance the Access to Information about Basic Social Services for the People

Principles for Researching and Proposing Solutions to Manage Information and Communication on Social Media in Viet Nam

Principles for Researching and Proposing Solutions to Manage Information and Communication on Social Media in Viet Nam

Factors Influencing the Role of Press in Cultural and Ideological Field

Factors Influencing the Role of Press in Cultural and Ideological Field

Communication in Areas of Ethnic Minorities

Communication in Areas of Ethnic Minorities