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02438348033 Media Coverage about Fundamental Rights and Professional Health Safety for the Workers
In recent years, the media has made an important contribution to the communication of fundamental labour rights and professional health safety, which helps to improve social knowledge, understanding, sympathy, assistance and support. However, the protection of fundamental labour rights and health safety in Vietnam still witness shortcomings and limitations: the workers do not understand their rights fully; they are a vulnerable group and do not have the gut to voice their concern to the employers to protect their benefits. If they have any questions or recommendations, it often takes complicated steps and a long time to receive the answer. The resource to realize fundamental labour rights and health safety is constrained and is mostly provided from state budget with the limited scope and degree of support.
Source: Journal of Political Theory and Communications, no 5 (2019).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Abstract: Domestic violence refers to one type of gender-based violence in which violence is a means and also a consequence of demeaning women and gender inequality. Domestic violence prevention continues to be regarded as a priority in the national development strategy. Communication is identified as playing a key and long-term role. It is important to assess the actual situation of public access to media and information on domestic violence prevention today in order to suggest effective communication solutions. This article uses the results of the 2020-2021 ministerial-level project “The role of mass media in domestic violence prevention and control in Vietnam’s international integration period today”’ conducted by the Academy of Journalism and Communication.
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