Sunday, 14:39 25-04-2021

The Transformation of Media Audiences in the Context of Social Media

Press and the public Sunday, 14:39 25-04-2021

The rapid development of technology has painted a new media landscape. Social media brings about a lot of opportunities for the audience to exchange information via multiple direct dimensions. Social media has an important role in bridging the media organizations and their audiences. The transformation has changed the way the audience receives the information and provides feedback, therefore, leading to the transformation of the audience in the information received in the social media environment.

Source: Journal of Political Theory and Communications, no 2 (2019).

Pham Thi Thanh Tinh

Prof. Dr., Academy of Journalism and Communication