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02438348033 The Transformation of Media Audiences in the Context of Social Media
The rapid development of technology has painted a new media landscape. Social media brings about a lot of opportunities for the audience to exchange information via multiple direct dimensions. Social media has an important role in bridging the media organizations and their audiences. The transformation has changed the way the audience receives the information and provides feedback, therefore, leading to the transformation of the audience in the information received in the social media environment.
Source: Journal of Political Theory and Communications, no 2 (2019).
Impacts of artificial intelligence (AI) on journalism education
Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, initially marked by apprehension, has gradually moved toward acceptance and adaptation to the integration of AI into professional practices. This transformation has, in turn, reshaped both the content and pedagogical approaches of journalism education. By analyzing the impacts of AI on journalism in general and on journalism education in particular, this article clarifies how AI influences curricula, teaching methods, faculty competencies, and the institutional infrastructure of journalism education in Viet Nam. On that basis, the study proposes a set of recommendations to assist journalism training institutions in integrating AI into pedagogical practices in a responsible and effective manner.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Abstract: Domestic violence refers to one type of gender-based violence in which violence is a means and also a consequence of demeaning women and gender inequality. Domestic violence prevention continues to be regarded as a priority in the national development strategy. Communication is identified as playing a key and long-term role. It is important to assess the actual situation of public access to media and information on domestic violence prevention today in order to suggest effective communication solutions. This article uses the results of the 2020-2021 ministerial-level project “The role of mass media in domestic violence prevention and control in Vietnam’s international integration period today”’ conducted by the Academy of Journalism and Communication.
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