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Fundamental theoretical concepts related to brand building and online brand management
Vietnam Television changes for development in the digital age
Some solutions ensuring safety and cybersecurity in Vietnam today
Media representation of national leaders (A Case study of U.S. Presidents)
Forecasting trends affecting External information via organizing foreign affairs events.
Forecasting trends affecting External information via organizing foreign affairs events.
Abstract: In recent years, implementing and carrying out the missions stated in the Conclusion No. 16-KL/TW dated February 14, 2012 by the Politburo about "Strategy for the Development of External Information from 2011 to 2020", along with excellent hosting international events, Vietnam’s external information affairs have played an important role in implementing foreign policies and guidelines as well as promoting the process of Vietnam’s integration, enhancing Vietnam's position in the international arena. Though cooperation and development are big trends, the world still face lots of obstacles and challenges when entering the third decade of the 21st century. This context has created intertwined advantages and disadvantages, requiring our Party and State to make appropriate innovations in external information via the organization of foreign affair events in the coming time.
Radio and trust
Radio and trust
Abstract: World Radio Day is observed annually on February 13 by the United Nations Educational, Scientific, and Cultural Organization (UNESCO). The theme of World Radio Day 2022 is "To radio to trust". The key issues facing the radio business in Vietnam today are why UNESCO places so much emphasis on "trust" and what remedies might help modern radio retain the trust.
History and research methods of mass media
History and research methods of mass media
Mass media impact is one of the areas that receive special attention frommedia researchers and social media managers. Most researchers agree on somecognitive aspects related to comprehension, distinguishing manifestations of mediainfluences, specific characteristics and relationships between messages and mediatransmissions such as independent variables in consideration of their effects onrecipients. However, issues regarding the extent, timing, methods, and reasons fordifferent levels of influence on parts of public have long been controversial amongmedia scholars. The article reviews some popular case studies and researchmethods in order to clarify this heated debate.
Ho Chi Minh Ideology “
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: President Ho Chi Minh practiced the complete transition of Vietnamese patriotism from tradition to modernity - patriotism based on the viewpoint of the working class - patriotism connected with socialism. Patriotism in the socialist revolutionary epoch completely inherits and develops the contents of traditional patriotism to a new higher degree in terms of quality. Among these ... “
View moreTran Hai Minh
Assoc. Prof. PhD, Academy of Journalism and Communication
