Monday, 08:56 10-05-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Monday, 08:56 10-05-2021

In the current context of integration and open door, the exchange of students among countries is inevitable. The number of foreigners and international students coming to work and study in Vietnam keeps increasing. Therefore, teaching Vietnamese language to foreigners has become an important issue. This is a new and difficult task for Vietnamese lecturers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been in place for some time. As a researching and experimenting lecturer, the author discusses some experiences in teaching Vietnamese language to foreign students at the Academy recently.


Source: Journal of Political Theory and Communications, no 8 (2019).

Dang My Hanh

PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.