Monday, 08:44 10-05-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Monday, 08:44 10-05-2021

In the current context of integration and open door, the exchange of students among countries is inevitable. The number of foreigners and international students coming to work and study in Vietnam keeps increasing. Therefore, teaching Vietnamese language to foreigners has become an important issue. This is a new and difficult task for Vietnamese lecturers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been in place for some time. As a researching and experimenting lecturer, the author discusses some experiences in teaching Vietnamese language to foreign students at the Academy recently.


Source: Journal of Political Theory and Communications, no 8 (2019).

Dang My Hanh

PhD, Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.