Monday, 08:56 10-05-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Monday, 08:56 10-05-2021

In the current context of integration and open door, the exchange of students among countries is inevitable. The number of foreigners and international students coming to work and study in Vietnam keeps increasing. Therefore, teaching Vietnamese language to foreigners has become an important issue. This is a new and difficult task for Vietnamese lecturers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been in place for some time. As a researching and experimenting lecturer, the author discusses some experiences in teaching Vietnamese language to foreign students at the Academy recently.


Source: Journal of Political Theory and Communications, no 8 (2019).

Dang My Hanh

PhD, Academy of Journalism and Communication

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.