Tuesday, 18:30 18-05-2021

Issues in defending Party’s ideological foundation, combating wrong, hostile views in teaching and researching at the Academy of Journalism and Communication

News Tuesday, 18:30 18-05-2021

The article identifies the connection between teaching and researching with combating wrong, hostile views in recent years at the Academy of Journalism and Communication. The outcome of these activities is proven by the flexible, creative application of theory into practice, the employment of active teaching methods in political theory, journalism, and communication courses. It also provides scientific foundation from scientific projects, articles in the struggle to protect the Party’s ideological foundation and to fight against the wrong, hostile views. In addition, the article discusses the limitations in teaching and researching and proposes five solutions to effectively protect the Party’s ideological foundation and combat the wrong, hostile views in the coming time.


Source: Journal of Political Theory and Communications, no 5 (2020).

Pham Huong Tra - Nguyen Duc Luan

Assoc. Prof., PhD, Academy of Journalism and Communication - Assoc. Prof., PhD, Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.