Tuesday, 18:55 18-05-2021

Issues in defending Party’s ideological foundation, combating wrong, hostile views in teaching and researching at the Academy of Journalism and Communication

News Tuesday, 18:55 18-05-2021

The article identifies the connection between teaching and researching with combating wrong, hostile views in recent years at the Academy of Journalism and Communication. The outcome of these activities is proven by the flexible, creative application of theory into practice, the employment of active teaching methods in political theory, journalism, and communication courses. It also provides scientific foundation from scientific projects, articles in the struggle to protect the Party’s ideological foundation and to fight against the wrong, hostile views. In addition, the article discusses the limitations in teaching and researching and proposes five solutions to effectively protect the Party’s ideological foundation and combat the wrong, hostile views in the coming time.


Source: Journal of Political Theory and Communications, no 5 (2020).

Pham Huong Tra - Nguyen Duc Luan

Assoc. Prof., PhD, Academy of Journalism and Communication - Assoc. Prof., PhD, Academy of Journalism and Communication

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.