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02438348033 Competence-based Higher Education in Some Countries and Experiences for Vietnam
Education and training is essential to the development of high-quality human resources. Only education and training has the power to develop people, who have professional capacity and creativity in order to manage science, technology, the ability to adjust to social changes as well as the ability to solve the emerging problems in the market economy and meet the increasing requirements of the society.
Source: Journal of Political Theory and Communications, no 4 (2020).
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Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
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