Sunday, 12:46 19-09-2021

Scientific research at the Academy of Journalism and Communication: Issues and solutions

News Sunday, 12:46 19-09-2021

Education and scientific research are two fundamental tasks of each higher education institution. In recent years, the scientific research at the Academy of Journalism and Communication (Academy) has gained important achievements, giving strong support to education and training. However, there are still some shortcomings and issues in this field. This article analyzed the issues and proposed some solutions to enhance the quality of scientific research at the Academy in the coming time.


Source: Journal of Political Theory and Communications, no 11 (2020).

Nguyen Duc Luan

Assoc. Prof., PhD, Academy of Journalism and Communication

Visual storytelling in social media communication campaigns

Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.