Tuesday, 11:28 27-04-2021

Reality of Accessing 10 Rules of Moral Conduct among Media Students and Recommendations

News Tuesday, 11:28 27-04-2021

The Code of Conduct issued by the Executive Committee of the Vietnam Journalists’ Association (here after referred to as the 2016 code) became effective since 1st January 2017 together with the Press Law. The 400-word code demonstrates our view about the mission of the media and the responsibility and behaviors of the media practitioners. This is an important development of Vietnam media in the context of the market economy and international integration. This article is based on the questionnaire with 500 media students from May to August 2018 with 136 students from the Academy of Journalism and Communication; 135 students from Hue University; 114 students from Hanoi University of Social Sciences and Humanities and 115 students from Ho Chi Minh City University of Social Sciences and Humanities.


Source: Journal of Political Theory and Communications, no 4 (2019).

Pham Huong Tra – Tran Hai Minh

Assoc. Prof. Dr., Academy of Journalism and Communication - Assoc. Prof., PhD, Academy of Journalism and Communication

Visual storytelling in social media communication campaigns

Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.