Tuesday, 11:12 27-04-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Tuesday, 11:12 27-04-2021

In the current context of integration and cooperation, the exchange of students among countries become inevitable. More and more foreigners and international students come to Vietnam to work and to learn. Therefore, teaching Vietnamese language to foreigners has become very popular. This is a new and challenging task for Vietnamese teachers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been conducted for some time. As a lecturer, who both studies and practises teaching Vietnamese language, the author shares her experiences in teaching Vietnamese language to international students at the Academy in the last few years.


Source: Journal of Political Theory and Communications, no 4 (2019).

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.