Tuesday, 11:28 27-04-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Tuesday, 11:28 27-04-2021

In the current context of integration and cooperation, the exchange of students among countries become inevitable. More and more foreigners and international students come to Vietnam to work and to learn. Therefore, teaching Vietnamese language to foreigners has become very popular. This is a new and challenging task for Vietnamese teachers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been conducted for some time. As a lecturer, who both studies and practises teaching Vietnamese language, the author shares her experiences in teaching Vietnamese language to international students at the Academy in the last few years.


Source: Journal of Political Theory and Communications, no 4 (2019).

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.