Tuesday, 11:28 27-04-2021

A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication

News Tuesday, 11:28 27-04-2021

In the current context of integration and cooperation, the exchange of students among countries become inevitable. More and more foreigners and international students come to Vietnam to work and to learn. Therefore, teaching Vietnamese language to foreigners has become very popular. This is a new and challenging task for Vietnamese teachers. However, for the lecturers at the Academy of Journalism and Communication, the teaching of Vietnamese language has been conducted for some time. As a lecturer, who both studies and practises teaching Vietnamese language, the author shares her experiences in teaching Vietnamese language to international students at the Academy in the last few years.


Source: Journal of Political Theory and Communications, no 4 (2019).

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.