Solutions to improve the effectiveness of admission communication at the Academy of Journalism and Communication
Admission communication is especially important to higher education institutions, having direct influence on the existence and development of each institution. In the world, there is admission communication department in big names such as Harvard, Oxford and Cambridge University and even in small universities. In the context when higher education institutions are on the road for autonomy in admission and finance, it is extremely important for higher education institutions in Vietnam to build their brand.
Source: Journal of Political Theory and Communications, no 11 (2020).
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Abstract: It can be affirmed that digital transformation is an inevitable trend in higher education. It not only helps optimize management, reform teaching processes and methods, and enhance the digital competencies of both instructors and learners, but also responds to the evolving needs of students and society. For journalism and communication training institutions in particular, promoting digital transformation must be intensified both in breadth and depth. This article discusses the current state and proposes solutions for digital transformation at journalism and communication higher education institutions in Vietnam, thereby providing an overview of the digital transformation landscape in this field.
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