Solutions to improve the effectiveness of admission communication at the Academy of Journalism and Communication
Admission communication is especially important to higher education institutions, having direct influence on the existence and development of each institution. In the world, there is admission communication department in big names such as Harvard, Oxford and Cambridge University and even in small universities. In the context when higher education institutions are on the road for autonomy in admission and finance, it is extremely important for higher education institutions in Vietnam to build their brand.
Source: Journal of Political Theory and Communications, no 11 (2020).
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Abstract: State management of the press plays a crucial role in orienting, organizing, and supervising journalistic activities to ensure that the press fulfills its functions effectively. In the new era of development characterized by breakthroughs in digital technology, globalization, and significant shifts in audience information consumption behavior amid the vigorous growth of the market economy, state management of the press in Vietnam faces both great opportunities and numerous challenges. While many studies have discussed opportunities, this article focuses on analyzing the key challenges and emerging issues confronting state management of the press today and proposes several solutions to enhance the quality and effectiveness of press governance in this new era of development.
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