Solutions to improve the effectiveness of admission communication at the Academy of Journalism and Communication
Admission communication is especially important to higher education institutions, having direct influence on the existence and development of each institution. In the world, there is admission communication department in big names such as Harvard, Oxford and Cambridge University and even in small universities. In the context when higher education institutions are on the road for autonomy in admission and finance, it is extremely important for higher education institutions in Vietnam to build their brand.
Source: Journal of Political Theory and Communications, no 11 (2020).
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