Thursday, 18:30 10-06-2021

Solutions to improve the effectiveness of admission communication at the Academy of Journalism and Communication

News Thursday, 18:30 10-06-2021

Admission communication is especially important to higher education institutions, having direct influence on the existence and development of each institution. In the world, there is admission communication department in big names such as Harvard, Oxford and Cambridge University and even in small universities. In the context when higher education institutions are on the road for autonomy in admission and finance, it is extremely important for higher education institutions in Vietnam to build their brand.


Source: Journal of Political Theory and Communications, no 11 (2020).

Pham Tuyen

MSc, Academy of Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.