Monday, 09:30 10-05-2021

Competence-based Education in Media and Communications

News Monday, 09:30 10-05-2021

While the traditional teaching method focuses on transferring knowledge from teachers to the learners, competence-based education motivates them to acquire, create and translate knowledge into reality effectively. Competence-based education is to train the capacity and active thinking so the learners know how to make the best out of other people’s knowledge and apply what they have learnt into real-life situations. Based on the concept and experiences of competence-based education, the author proposes some recommendations to standardize the media and communication programs at the Academy of Journalism and Communication in particular and in the country in general.


Source: Journal of Political Theory and Communications, no 11 (2019).

Vu Thanh Van

PhD, Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.