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Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, ...

Building a public service ethical culture: from awareness to action among cadres and civil servants today.

Abstract: In the process of developing Vietnam’s political system, the contingent of cadres and civil servants plays a particularly ...

Impacts of artificial intelligence (AI) on journalism education

Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, ...

Cultural value systems in South Korea’s public diplomacy strategy

Abstract: Cultural diplomacy is increasingly demonstrating its importance in the foreign policy strategies of most countries today. It not ...
See also

Ho Chi Minh Ideology

“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “

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Tran Thi Minh Tuyet

Assoc. Prof. PhD, Academy of Journalism and Communication

“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “

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Mai Duc Ngoc

Assoc. Prof. PhD, Academy of Journalism and Communication