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02438348033 Innovating the Method of Educating Political Studies to Students at the Academy of Journalism and Communication
Educating political studies is one important component in the Party’s ideological affair, which equips students with theoretical knowledge about Marxism, Leninism, Ho Chi Minh thought, Party’s credo, guideline and State’s law and policy. With this knowledge, students will formulate their world view and scientific methodology, enhance their theoretical thinking, improve their leadership capacity, political awareness and revolutionary ethics and fulfil their tasks.
Source: Journal of Political Theory and Communications, no 10 (2019).
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Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
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