Friday, 15:07 07-05-2021

Innovating the Method of Educating Political Studies to Students at the Academy of Journalism and Communication

News Friday, 15:07 07-05-2021

Educating political studies is one important component in the Party’s ideological affair, which equips students with theoretical knowledge about Marxism, Leninism, Ho Chi Minh thought, Party’s credo, guideline and State’s law and policy. With this knowledge, students will formulate their world view and scientific methodology, enhance their theoretical thinking, improve their leadership capacity, political awareness and revolutionary ethics and fulfil their tasks.


Source: Journal of Political Theory and Communications, no 10 (2019).

Nguyen Thi Ha Thu - Nguyen Thuy Chi

MSc, Academy of Journalism and Communication - MSc, Academy of Journalism and Communication

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.