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Building a public service ethical culture: from awareness to action among cadres and civil servants today.
Impacts of artificial intelligence (AI) on journalism education
Cultural value systems in South Korea’s public diplomacy strategy
Developing critical thinking skills for university students
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Vietnam’s efforts to implement gender equality in every policy decision
Vietnam’s efforts to implement gender equality in every policy decision
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Relationship between US Presidents and press in the 20th century
Relationship between US Presidents and press in the 20th century
Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age
Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age
Issues posed to propagandists’ activities in the context of social media development in Vietnam today
Issues posed to propagandists’ activities in the context of social media development in Vietnam today
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
Party History Education in Colleges and Universities today
Party History Education in Colleges and Universities today
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Vietnam Television changes for development in the digital age
Vietnam Television changes for development in the digital age
Some solutions ensuring safety and cybersecurity in Vietnam today
Some solutions ensuring safety and cybersecurity in Vietnam today
Building a public service ethical culture: from awareness to action among cadres and civil servants today.
Building a public service ethical culture: from awareness to action among cadres and civil servants today.
Abstract: In the process of developing Vietnam’s political system, the contingent of cadres and civil servants plays a particularly important role. In addition to political qualities and professional competence, public service ethics form the foundation for strengthening people’s trust in state institutions and promoting the sustainable development of the country. The 13th National Congress of the Party emphasized the requirement to “build a contingent of cadres at all levels, especially leaders and managers, with sufficient qualities, capabilities, and credibility to meet their tasks; resolutely combat individualism, opportunism, pragmatism, factionalism, and group interests” (1), identifying this as a key task for improving the effectiveness and efficiency of state governance. However, in reality, there remain deviations in public service behavior, ranging from bureaucratic, authoritarian practices to ethical violations, which damage the image of cadres in the eyes of the people. In the new context, building a culture of public service ethics is not only a matter of awareness but must be concretized through specific actions, closely linked with modern, transparent, and effective public management institutions.
Impacts of artificial intelligence (AI) on journalism education
Impacts of artificial intelligence (AI) on journalism education
Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, initially marked by apprehension, has gradually moved toward acceptance and adaptation to the integration of AI into professional practices. This transformation has, in turn, reshaped both the content and pedagogical approaches of journalism education. By analyzing the impacts of AI on journalism in general and on journalism education in particular, this article clarifies how AI influences curricula, teaching methods, faculty competencies, and the institutional infrastructure of journalism education in Viet Nam. On that basis, the study proposes a set of recommendations to assist journalism training institutions in integrating AI into pedagogical practices in a responsible and effective manner.
Cultural value systems in South Korea’s public diplomacy strategy
Cultural value systems in South Korea’s public diplomacy strategy
Abstract: Cultural diplomacy is increasingly demonstrating its importance in the foreign policy strategies of most countries today. It not only disseminates national cultural power but also serves as a driver of economic growth and a means to enhance influence both regionally and globally. For South Korea, its cultural diplomacy strategy - also known as public diplomacy - has seen remarkable development and notable achievements throughout the 21st century. Through this process, the cultural value system of this East Asian nation has been further consolidated, becoming both a resource and a driving force for national development. The harmonious integration of traditional and modern values in its public diplomacy strategy has provided South Korea with a strong foundation and internal strength, while also contributing to the preservation and promotion of its cultural heritage.
Developing critical thinking skills for university students
Developing critical thinking skills for university students
Abstract: This article proposes several solutions for developing critical thinking skills among university students, including integrating critical thinking into curricula, innovating teaching and assessment methods, applying digital technologies, and fostering an academic culture that encourages critique. These solutions not only enhance students’ critical thinking capacity but also promote autonomy, independence, and creativity in learning, as well as effective adaptation to the modern workplace.
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Criteria for evaluating Corporate Social Responsibility (CSR) communication
In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Abstract: This article analyzes the pivotal role of higher education institutions within the national innovation ecosystem. Modern universities are no longer confined to traditional teaching roles, but also serve as nuclei for knowledge creation, technology transfer, and the promotion of entrepreneurship and innovation. In the context of the Fourth Industrial Revolution, particularly with the rise of artificial intelligence (AI) and big data, the role of higher education has become even more critical. Drawing on successful models from the United States, Germany, Israel, South Korea, Singapore, and China, the article clarifies the functional pillars of higher education in shaping modern knowledge-based economies. Based on this analysis, the study proposes several breakthrough policy recommendations for Vietnam to maximize the potential of its universities, especially in the implementation of the Politburo’s Resolutions No. 57-NQ/TW and No. 71-NQ/TW.
Vietnam’s efforts to implement gender equality in every policy decision
Vietnam’s efforts to implement gender equality in every policy decision
Abstract: Gender equality is one of the key criteria for assessing a society’s development; it is also an indicator of democracy, fairness, and civility in a nation. Therefore, gender equality is not only an important goal for Vietnam to strive toward but also a shared objective for all countries worldwide. Accordingly, in every policy decision, the Party and State of Vietnam have made continuous efforts to ensure and promote gender equality so that the equal rights of men and women are vividly realized in social life.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.
Relationship between US Presidents and press in the 20th century
Relationship between US Presidents and press in the 20th century
Abstract: The press-communication system in the United States has a long-standing historical tradition and a rich theoretical, practical foundation based on the development of science and technology, which can serve as a reference for many countries. The relationship between US Presidents and the press is complex, undergoing many fluctuations throughout its historical process, especially in the 20th century. Therefore, this is an issue that needs to be studied and clarified, contributing to enhancing understanding between the two countries and enriching the knowledge base of press, communication, and politics.
Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age
As part of the Admission Consultation Series for the International Bachelor’s Program in Advertising, PR, and Branding, the talk show “From Gen Z to Gen AI: Media in the New Era” was held on April 23, 2025. The event was livestreamed on the official fanpage of the Academy of Journalism and Communication.
Issues posed to propagandists’ activities in the context of social media development in Vietnam today
Abstract: The strong development of social media poses requirements as well as establishes premises and conditions for the innovation process of oral propaganda and the activities of propagandists. One of the manifestations of innovation is the emergence and development of online methods and the rational combination of online and offline modes, thereby enabling oral propaganda to innovate more in terms of methods. The idea of taking advantages of information technology and social media to form online oral propaganda methods is posing issues in understanding the trajectory, methods of innovation in oral propaganda, impact of this innovation process on the activities of propagandists, information security, information orientation, management of propagandist activities, policies of use and recruitment of dedicated propagandists for oral propaganda work.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists
During his lifetime, Ho Chi Minh always regarded the press as a frontline of the revolutionary struggle. Therefore, he believed that journalists were revolutionary soldiers, and their pens and papers were their sharp weapons. Ho Chi Minh emphasized: "For those of us who write newspapers, the pen is a sharp weapon, and the article is a revolutionary leaflet to inspire the masses to unite in the struggle against both old and new colonialism, imperialism (especially the American imperial) to fight for national independence, social progress, and world peace". To fulfil this mission, journalists must be revolutionary soldiers. This requires journalists to possess the qualities of revolutionary cadres, not fearing hardship or sacrifice, dedicating themselves wholeheartedly to serving the Fatherland and the people.
Party History Education in Colleges and Universities today
Party History Education in Colleges and Universities today
The task of educating students in colleges and universities about the Party's history is facing various challenges. Therefore, in recent years, lecturers have applied diverse teaching methods and activities to enhance the quality of Party history education. As a result, students' knowledge and understanding of the Party and the current nation-building endeavor have noticeably improved.
Ho Chi Minh Ideology “
“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “
View moreTran Thi Minh Tuyet
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
