Monday, 09:00 10-05-2021

Quality of Teaching Political Theory to Non-specialized Students at the Academy of Journalism and Communication: Reality and Recommendation

News Monday, 09:00 10-05-2021

Surveying and evaluating the quality of teaching political theory in non-specialized majors is the task assigned by the Ministry of Education and Training to education institutions, which are specialized and not specialized in political theory. As the key university in the national education system, the Academy of Journalism and Communication (AJC) was selected by the Ministry of Education and Training for the pilot program of teaching political theory. With the view to evaluate preliminary achievements of pilot program of teaching political theory in non-specialized majors at AJC, the article identifies the reality of teaching political theory in non-specialized majors based on the survey in 2018-2019. Based on the findings, the authors propose some recommendations to innovate the improve the curriculum of political theory at higher education institutions in general and at AJC in particular.


Source: Journal of Political Theory and Communications, no 11 (2019).

Mai Duc Ngoc - Nguyen Thi Huong

Assoc. Prof. Dr., Academy of Journalism and Communication - Dr., Academy of Journalism and Communication

Visual storytelling in social media communication campaigns

Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.