Monday, 09:43 10-05-2021

Quality of Teaching Political Theory to Non-specialized Students at the Academy of Journalism and Communication: Reality and Recommendation

News Monday, 09:43 10-05-2021

Surveying and evaluating the quality of teaching political theory in non-specialized majors is the task assigned by the Ministry of Education and Training to education institutions, which are specialized and not specialized in political theory. As the key university in the national education system, the Academy of Journalism and Communication (AJC) was selected by the Ministry of Education and Training for the pilot program of teaching political theory. With the view to evaluate preliminary achievements of pilot program of teaching political theory in non-specialized majors at AJC, the article identifies the reality of teaching political theory in non-specialized majors based on the survey in 2018-2019. Based on the findings, the authors propose some recommendations to innovate the improve the curriculum of political theory at higher education institutions in general and at AJC in particular.


Source: Journal of Political Theory and Communications, no 11 (2019).

Mai Duc Ngoc - Nguyen Thi Huong

Assoc. Prof. Dr., Academy of Journalism and Communication - Dr., Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.