Monday, 09:00 10-05-2021

Quality of Teaching Political Theory to Non-specialized Students at the Academy of Journalism and Communication: Reality and Recommendation

News Monday, 09:00 10-05-2021

Surveying and evaluating the quality of teaching political theory in non-specialized majors is the task assigned by the Ministry of Education and Training to education institutions, which are specialized and not specialized in political theory. As the key university in the national education system, the Academy of Journalism and Communication (AJC) was selected by the Ministry of Education and Training for the pilot program of teaching political theory. With the view to evaluate preliminary achievements of pilot program of teaching political theory in non-specialized majors at AJC, the article identifies the reality of teaching political theory in non-specialized majors based on the survey in 2018-2019. Based on the findings, the authors propose some recommendations to innovate the improve the curriculum of political theory at higher education institutions in general and at AJC in particular.


Source: Journal of Political Theory and Communications, no 11 (2019).

Mai Duc Ngoc - Nguyen Thi Huong

Assoc. Prof. Dr., Academy of Journalism and Communication - Dr., Academy of Journalism and Communication

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.