Tuesday, 11:28 27-04-2021

Raising the Effectiveness of the Prevention and Fight against “Self-transformation”, “Self-Evolution” in the Media Today

News Tuesday, 11:28 27-04-2021

The media is the main political weapon to fight against hostile ideas; wrong, conservative and backward views. It is also the means and method to inspire and promote the soft power of the people to deal with the aforesaid negative symptoms and contribute to the construction and protection of the Fatherland. The prevention and fight against “self-transformation” and “self-evolution” have been a vital and ongoing political task of the revolutionary media. In this article, the author will discuss the role, requirements and method of the media in the prevention and fights against self-transformation and self-evolution.


Source: Journal of Political Theory and Communications, no 5 (2019).

Nguyen Thanh Hung

ANTV People's Public Security Television Center

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.