Tuesday, 11:49 27-04-2021

Raising the Effectiveness of the Prevention and Fight against “Self-transformation”, “Self-Evolution” in the Media Today

News Tuesday, 11:49 27-04-2021

The media is the main political weapon to fight against hostile ideas; wrong, conservative and backward views. It is also the means and method to inspire and promote the soft power of the people to deal with the aforesaid negative symptoms and contribute to the construction and protection of the Fatherland. The prevention and fight against “self-transformation” and “self-evolution” have been a vital and ongoing political task of the revolutionary media. In this article, the author will discuss the role, requirements and method of the media in the prevention and fights against self-transformation and self-evolution.


Source: Journal of Political Theory and Communications, no 5 (2019).

Nguyen Thanh Hung

ANTV People's Public Security Television Center

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.