Tuesday, 11:28 27-04-2021

Reading Books in the Era of Digital Communication in Vietnam

News Tuesday, 11:28 27-04-2021

In the 21st century of digital technology and the rapid development of science and technology, and the explosion of the internet, “reading online” instead of “reading hard-copy books” has become very popular. It is widely argued that this is a revolution in the reading culture because readers with smart and internet-connected devices can read any books that they want without having to go to the bookstore or the library. Is this a good development, which brings several advantages for the audience, saving their time and distance in the future? Is the use of the new device with new “online reading” effective and sustainable? These are the questions that the author aims to answer in his article.


Source: Journal of Political Theory and Communications, no 4 (2019).

Tran Chi Dat

MSc, Information and Communications Publishing House

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.