llcttt1994dientu@gmail.com 
02438348033 Selecting and Publishing Scientific Papers in Credible International Journals
Scientific research is one of the most important activities of higher education institutions with the main force of lecturers and researchers. One criterion to evaluate the quality of scientific research by the lecturers in particular and a higher education institution in general in the current context of international integration is the number of research papers published on credible domestic and international journals. This article discusses some information and experiences in preparing international publications in the field of social sciences for lecturers and researchers, who do not have much experience in this field. In addition, the author discusses the solutions to deal with the difficulties and increase the number of quality international publications in the coming time.
Source: Journal of Political Theory and Communications, no 8 (2019).
Related Posts
- The Meaning of the Manuscript “Correcting the Working Habits” to the Enhancement of Ethical Quality of the Party Members and Cadres
- Reality of Accessing 10 Rules of Moral Conduct among Media Students and Recommendations
- A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
Comment