Friday, 08:14 07-05-2021

Selecting and Publishing Scientific Papers in Credible International Journals

News Friday, 08:14 07-05-2021

Scientific research is one of the most important activities of higher education institutions with the main force of lecturers and researchers. One criterion to evaluate the quality of scientific research by the lecturers in particular and a higher education institution in general in the current context of international integration is the number of research papers published on credible domestic and international journals. This article discusses some information and experiences in preparing international publications in the field of social sciences for lecturers and researchers, who do not have much experience in this field. In addition, the author discusses the solutions to deal with the difficulties and increase the number of quality international publications in the coming time.


Source: Journal of Political Theory and Communications, no 8 (2019).

Duong Thi Thu Huong

PhD, Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.