Friday, 08:48 07-05-2021

Selecting and Publishing Scientific Papers in Credible International Journals

News Friday, 08:48 07-05-2021

Scientific research is one of the most important activities of higher education institutions with the main force of lecturers and researchers. One criterion to evaluate the quality of scientific research by the lecturers in particular and a higher education institution in general in the current context of international integration is the number of research papers published on credible domestic and international journals. This article discusses some information and experiences in preparing international publications in the field of social sciences for lecturers and researchers, who do not have much experience in this field. In addition, the author discusses the solutions to deal with the difficulties and increase the number of quality international publications in the coming time.


Source: Journal of Political Theory and Communications, no 8 (2019).

Duong Thi Thu Huong

PhD, Academy of Journalism and Communication

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.