Friday, 15:06 07-05-2021

The Reality of Library Access by the Students at the Academy of Journalism and Communication

News Friday, 15:06 07-05-2021

The survey with 300 students from second years to fourth years at the Academy of Journalism and Communication brought about key findings: time for reading books and documents under 1 hour/day; students have a preference for entertainment books such as short stories, novels, and comics, etc. to newspapers and magazines; there is a difference in the choice of reading space for study and entertainment and the majority of students come to the library to read the documents for their study and have the discussion and do group work; the percentage of students borrowing the books on the spot is higher than the percentage of those borrowing the books home. Although AJC has installed the electronic directory on the computer, students not using it account for 33.7 percent. The duration from 7.30 to 11.30 am has the most students at the library.


Source: Journal of Political Theory and Communications, no 9 (2019).

Pham Huong Tra - Hoang Quynh Le

Assoc. Prof., PhD, Academy of Journalism and Communication

Visual storytelling in social media communication campaigns

Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.