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02438348033 The Social Rresponsibility of Facebook with the Community
Late December 2016 after the US presidential election, Facebook faced the severe criticism from the media and public opinion for being exploited as a means by political actors. Several following investigations induced the founder and CEO of this biggest social network to face the Congress hearing. Ever since, this social network has adapted several changes to show their responsibility to the communities not only in the US but also in the world. This transformation has presented some lessons for international media.
Source: Journal of Political Theory and Communications, no 4 (2019).
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
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