Friday, 14:40 14-05-2021

The Use of Facebook in Learning by Students at the Academy of Journalism and Communication

News Friday, 14:40 14-05-2021

Facebook is the most popular social media among the students today. Students in different educational context regard Facebook as important social media to them and spend a lot of time on Facebook. The popularity and dominance of Facebook attract the attention of the educators and educational managers and they want to utilize it as an acceptable platform for educational purposes. This is an evidence for the trend of translating information technology and communication into higher education environment. So what is the best way to utilize Facebook? In this article, the authors propose practical recommendations to the Academy of Journalism and Communication based on the analysis of Facebook use for learning by students at the Academy in 2019.


Source: Journal of Political Theory and Communications, no 2 (2020).

Bui Thu Huong - Vu Nhu Quynh

PhD, Academy of Journalism and Communication - MSc, Academy of Journalism and Communication

Understanding customer gratitude: Definitions, antecedents, and consequences

Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.