Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists

Ho Chi Minh's thoughts, qualities of revolutionary journalists, cultural journalists

During his lifetime, Ho Chi Minh always regarded the press as a frontline of the revolutionary struggle. Therefore, he believed that journalists were revolutionary soldiers, and their pens and papers were their sharp weapons. Ho Chi Minh emphasized: "For those of us who write newspapers, the pen is a sharp weapon, and the article is a revolutionary leaflet to inspire the masses to unite in the struggle against both old and new colonialism, imperialism (especially the American imperial) to fight for national independence, social progress, and world peace". To fulfil this mission, journalists must be revolutionary soldiers. This requires journalists to possess the qualities of revolutionary cadres, not fearing hardship or sacrifice, dedicating themselves wholeheartedly to serving the Fatherland and the people.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Factors affecting contents of press - media in the context of globalization

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.

Sampling in web-based survey research in the media sector

Sampling in web-based survey research in the media sector

Abstract: Web-based surveys are becoming more and more popular in the social sciences and media studies. The rapid adoption of this familiar research method on a new platform has challenged common knowledge in methodology and sampling. Within this cognitive framework, the article focuses on analyzing some issues related to sampling in web-based surveys in the field of media.

Promoting social supervision and criticism of the Press in the current context.

Promoting social supervision and criticism of the Press in the current context.

Abstract: The Youth newspaper, the mouthpiece of the Vietnamese Revolutionary Youth League founded by Nguyen Ai Quoc, published its first issue 97 years ago (on June 21, 1925), marking its birth and development of the Vietnamese revolutionary press. Since then, under the Party's leadership, the Vietnamese revolutionary press has always promoted its pivotal role, pioneering at the ideological - cultural front, making great contributions to the cause of national construction and development. One of the noble missions of the press is social supervision and criticism, contributing to the fight against negative phenomena, toxic and hostile information and building a more civilized and modern society.

Promoting the role of journalists in social criticism

Promoting the role of journalists in social criticism

Abstract: Social criticism of the press refers to the situation when journalists and press organizations offer thoughts or suggestions to improve and get rid of flaws, sluggishness, or stagnation about a policy or regulation which will soon be legislated or put into practice. It is a necessary activity to assist the promulgated policies to be adjusted and developed effectively in accordance with the interests of the majority of the population. Press agencies, particularly journalists, must have a clear understanding of their tasks, responsibilities, and required capacities to perform this task successfully. It must be specifically situated in the context of contemporary society with technology 4.0 and the rapid growth of social networks.

Application of artificial intelligence in journalism: reality and solutions.

Application of artificial intelligence in journalism: reality and solutions.

Abstract: Applying artificial intelligence (AI) in the field of journalism assists journalists to automate certain steps in the process and creating some contents. However, to make a bigger impact on the public, journalistic products require empathy, inventiveness, and connection with readers. Therefore, this should be the effective coordination between humans and AI rather than being mutually exclusive. In modern journalism, it is essential for journalists to have a greater grasp of AI as they need a certain level of transparency to update and develop information relevant to society and work issues. At the same time as AI technology will gradually "personalize" the process to suit each journalist, journalists must be aware of the AI working system's processes such as outputs, operating systems, and what they can do to affect their own AI.

Marxism’s pivotal role in media studies

Marxism’s pivotal role in media studies

The State’s management roles in political communication on social media in Vietnam

The State’s management roles in political communication on social media in Vietnam

Some basic theoretical issues on online brand building and management

Some basic theoretical issues on online brand building and management

Core knowledge and skills of communication competence in the digital era

Core knowledge and skills of communication competence in the digital era

“Organizational communication” - Effective tool for organizational development

“Organizational communication” - Effective tool for organizational development

Economic activities in multimedia-oriented media organizations in Vietnam

Economic activities in multimedia-oriented media organizations in Vietnam